Tag Archives: effective communication

Marketing communications – going back to basics

Effective communication means getting the point across in the way you intend it to be interpreted, using your selected media platform to its best advantage. Many great ideas get warped or shelved because they are not communicated clearly and persuasively … Continue reading

Posted in Communications, Planning | Tagged , , , , | Leave a comment

Differentiators that do work

Following on from last week’s post Differentiators that don’t work I wanted to talk today about those that do.  You need to distinguish yourself by focusing on how you will provide benefits and insights for clients.

Posted in Communications, Planning | Tagged , , | Leave a comment