Marketing communications – going back to basics

Effective communication means getting the point across in the way you intend it to be interpreted, using your selected media platform to its best advantage.

Many great ideas get warped or shelved because they are not communicated clearly and persuasively to the right people, diminishing their effect and lowering morale in the process.

Think about the aims of your communications, are they to:

  • inform
  • instruct
  • persuade
  • negotiate
  • advise
  • discipline
  • challenge
  • motivate
  • involve
  • inquire

Are your messages:

  • clear
  • accurate
  • relevant
  • meaningful
  • timely
  • reliable
  • credible

Do you have any of the following communication barriers to contend with:

  • lack of message clarity
  • faulty presentation
  • mistaken meanings
  • incompatible views
  • incompatible personalities
  • deception
  • interference
  • inappropriate communication channels
  • Chinese whispers
  • genuine misunderstandings

As you can see, to ensure your marketing communications are effective you have to consider much more than initially meets the eye.  However, if you do take the time to work through this, then you are subliminally planning for contingencies as well as being thorough in your current activities.

If you need help to develop your company’s marketing communications, please get in touch.

About Marie

I started Elite Edge at the end of 1999 and I am still as passionate about marketing today as I was then - probably more so because I consider myself very lucky to do a job that I love every day! My area of specialism is strategic planning but like most people these days, I wear many other hats too!
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