Effective communication means getting the point across in the way you intend it to be interpreted, using your selected media platform to its best advantage.
Many great ideas get warped or shelved because they are not communicated clearly and persuasively to the right people, diminishing their effect and lowering morale in the process.
Think about the aims of your communications, are they to:
- inform
- instruct
- persuade
- negotiate
- advise
- discipline
- challenge
- motivate
- involve
- inquire
Are your messages:
- clear
- accurate
- relevant
- meaningful
- timely
- reliable
- credible
Do you have any of the following communication barriers to contend with:
- lack of message clarity
- faulty presentation
- mistaken meanings
- incompatible views
- incompatible personalities
- deception
- interference
- inappropriate communication channels
- Chinese whispers
- genuine misunderstandings
As you can see, to ensure your marketing communications are effective you have to consider much more than initially meets the eye. However, if you do take the time to work through this, then you are subliminally planning for contingencies as well as being thorough in your current activities.
If you need help to develop your company’s marketing communications, please get in touch.
