Category Archives: Marketing

Positioning yourself in the market

Posted on March 9, 2017 by Marie

We work with many clients who assumed they were positioned at a certain level in their chosen markets.  However, when you start to analyse the market dynamics and reasons why campaigns are failing, it is usually because they have perceived … Continue reading →

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The value of a good case study

Posted on July 19, 2016 by Elite Edge

Stories appeal to us, we like dramatic narratives. We can relate to them and generally find them interesting and sometimes entertaining. Since the time of the Greek playwrights of 2500 years ago we have shown an interest in stories – … Continue reading →

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How to use QR Codes to make your marketing more effective

Posted on January 21, 2015 by Marie

  Here are 9 ways to use QR codes effectively in your marketing: Increase online sales. Drive traffic to your website.  QR codes can link to specific web pages and you can also create codes that are specific to individual … Continue reading →

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Get started with your marketing NOW

Posted on November 8, 2014 by Marie

You’ll send that marketing e-shot out to the database once you’ve sorted out the little button on the website that you want a different colour.  Or maybe it would be best to wait until Monday, it’s no good sending on … Continue reading →

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Make a personal investment in your prospects

Posted on January 8, 2014 by Elite Edge

In most cases where you’ve won new business there’s an element of risk for your prospect-come-client. If they’ve never had any experience of your services before (and they don’t have the benefit of a firm recommendation from someone they trust) … Continue reading →

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The power of free trials

Posted on December 2, 2013 by Marie

Do free trials really work? Are they cost effective? Whether you’re considering a free trial or sampling of some kind, keep in mind that many products are best “experienced”. For example, its difficult to know whether or not you’ll like … Continue reading →

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Do free consultation work?

Posted on September 25, 2013 by Marie

Do Free Consultations Work? It’s not unusual for someone setting up a service business to be advised to give a free consultation as a way of winning business. In the coaching world in particular (and many other service businesses) this … Continue reading →

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The light bulb moment – when what you offer becomes clear to your prospects!

Posted on June 18, 2013 by Marie

Professional services are intangible; they don’t have a defined shape or physical characteristics and no intrinsic colour, texture or flavour. More importantly, they don’t have a set of clear expectations which come with them. The actual composition of a service … Continue reading →

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8 tips for marketing a start-up business

Posted on March 12, 2013 by Marie

Understand what marketing is Many start ups use the terms marketing and advertising interchangeably.  Advertising is only a small part of marketing as a whole and to market yourself effectively you need to decide which elements are most suited to … Continue reading →

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I name thee…

Posted on June 28, 2012 by Marie

It’s not surprising that so many businesses put hours and hours of time into naming their products, brand or the company itself. Your name is often the first thing that prospects come into contact with – think about those names you remember - and a lot … Continue reading →

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