Category Archives: Copywriting

Write an attention grabbing headline

Posted on April 20, 2017 by Marie

Put yourself in a situation where you desperately need help.  For example you are stranded on a motorway in bad weather with no mobile phone and only a marker pen and a flip chart to hand! How would you attract … Continue reading →

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Marketing blunders

Posted on January 1, 2017 by Elite Edge

Despite our best intentions marketing mistakes can and do happen. And they aren’t limited to the ‘little guys’ either. Below are some examples of famous gaffs made by large companies with sizeable marketing budgets and highly experienced teams. It just … Continue reading →

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Sales letter basics

Posted on October 24, 2016 by Marie

The letter is usually the first thing that your prospect will read, even in you accompany it with a brochure.  You need to make it relevant.

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How to… write a great case study

Posted on September 2, 2016 by Elite Edge

Case studies are a common element of proposals, discussions and presentations.  Most people just produce them without having a strategy behind the development of them. You can use them on your website, even link to the client site if you … Continue reading →

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The “simple” business card

Posted on August 12, 2016 by Marie

Do you proudly deposit your business card into the hand of its intended recipient – or do you hand it over with some trepidation, hoping the other person doesn’t look at it too closely because you know it isn’t as … Continue reading →

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Get your prospect approach communication right

Posted on July 23, 2016 by Elite Edge

The key to writing an effective and compelling approach letter or email is to focus on good communication. Keep your letter specific – avoid being too vague or over-generalising as you may fail to engage your audience Make sure your letter is … Continue reading →

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The value of a good case study

Posted on July 19, 2016 by Elite Edge

Stories appeal to us, we like dramatic narratives. We can relate to them and generally find them interesting and sometimes entertaining. Since the time of the Greek playwrights of 2500 years ago we have shown an interest in stories – … Continue reading →

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Write a winning sales letter

Posted on May 15, 2016 by Marie

Direct mail can be extremely effective but companies waste thousands of pounds sending out inappropriate material to their existing and potential customers.  Here are some tips to make sure that you are increasing the value of your own communications. First … Continue reading →

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Write a great sales proposal

Posted on May 4, 2016 by Marie

Tips for writing a good sales proposal 1. open with a situation summary – you are summarising your understanding of your prospect’s plight and demonstrating that you have a good understanding of the problems or challenges they face

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Guerrilla brochures and how to produce them

Posted on October 31, 2015 by Elite Edge

Most of you will have heard of Guerrilla Marketing founded by Jay Conrad Levinson “The Father of Guerrilla Marketing”.  This was an email received from them about creating marketing brochures. Guerrilla brochures and how to produce them Now that it’s … Continue reading →

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