Category Archives: Communications

Small business marketing strategies for tackling larger companies

Posted on November 4, 2016 by Marie

Positioning, PR keys to competing as a small business One of the great challenges facing small business owners is that they must often battle for customers with larger competitors, who can afford to run more advertising, offer lower prices, and … Continue reading →

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Sales letter basics

Posted on October 24, 2016 by Marie

The letter is usually the first thing that your prospect will read, even in you accompany it with a brochure.  You need to make it relevant.

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“Send me a proposal” – music to your ears?

Posted on September 3, 2016 by Marie

Or not?  Sometimes when a prospect says “OK, send me a proposal” we go into panic mode.  Whereas these words should be music to our ears!

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How to… write a great case study

Posted on September 2, 2016 by Elite Edge

Case studies are a common element of proposals, discussions and presentations.  Most people just produce them without having a strategy behind the development of them. You can use them on your website, even link to the client site if you … Continue reading →

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The “simple” business card

Posted on August 12, 2016 by Marie

Do you proudly deposit your business card into the hand of its intended recipient – or do you hand it over with some trepidation, hoping the other person doesn’t look at it too closely because you know it isn’t as … Continue reading →

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Get your prospect approach communication right

Posted on July 23, 2016 by Elite Edge

The key to writing an effective and compelling approach letter or email is to focus on good communication. Keep your letter specific – avoid being too vague or over-generalising as you may fail to engage your audience Make sure your letter is … Continue reading →

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The value of a good case study

Posted on July 19, 2016 by Elite Edge

Stories appeal to us, we like dramatic narratives. We can relate to them and generally find them interesting and sometimes entertaining. Since the time of the Greek playwrights of 2500 years ago we have shown an interest in stories – … Continue reading →

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What marketing department?

Posted on June 26, 2016 by Elite Edge

Most of half Japanese companies do not have a separate marketing department because they believe that everyone in the company should be involved in marketing. This makes sense because it doesn’t matter how much work a marketing department does to … Continue reading →

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The squeaky wheel gets more business

Posted on June 22, 2016 by Elite Edge

We’ve all heard the old adage that ‘the squeaky wheel gets more grease’ – and, well, it makes sense doesn’t it. If you hear it squeaking, you’re more likely to put some extra grease on there to stop it. Well, … Continue reading →

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Write a winning sales letter

Posted on May 15, 2016 by Marie

Direct mail can be extremely effective but companies waste thousands of pounds sending out inappropriate material to their existing and potential customers.  Here are some tips to make sure that you are increasing the value of your own communications. First … Continue reading →

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