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Daily Archives: April 28, 2017
There is something to be said for just being ‘good enough’
Sometimes, being the ‘best’ choice for a prospect isn’t what will ultimately decide whether you get the work. Sometimes, it may be important to be ‘good enough’ or even just ‘safe’. We can’t always assume that our prospects are motivated … Continue reading
Posted in Business Development, Customer Satisfaction, Pitching, Proposals
Tagged customer research, needs matching, pitching, proposals
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