I’ve spoken before about using key dates and events to get in front of your prospects and when a Friday 13th comes around the media is full of superstitious articles, comments and predictions of why things happen on this day.
Can your business benefit from this? Is there a way you can tap into the “Friday 13th” propaganda? Or another date for that matter?
Think about being proactive rather than reactive – plan in advance and be the one that your competitors are sick of seeing out there first.
Have a look at the calendar and highlight those key dates for your industry or other dates of note and make sure you plan ahead to get the greatest impact and reach the largest audience you can.