There's more than one way to get a successful outcome!
If it makes you feel really upset when your competitor is featured in a story on the business pages of the local paper or business magazine – especially when she is commenting on an issue you know more about – then do something about it!
Don’t retreat to your office licking your wounds or complain to your colleagues. Instead, take action.
Here are four ideas of how to tackle things in a positive way.
- Call the reporter who wrote the story, introduce yourself and find out if they plan to do a follow-up on the story featured. Make sure you give them an aspect or angle that was not covered and explain how and why you are qualified to make the comments.
- Write a letter to he editor commenting on the story – you may get more space than your competitor did in the original article!
- Invite the journalist to lunch or arrange a meeting to explain your areas of expertise and ask how you can help him/her.
- Give the reporter a news tip or a story idea that ties into your area of expertise. If they do something with the story it’s only right they come to you for a quote.
If you want any help or simply want to chat about your own communications strategies, please email me.
