Author Archives: Elite Edge

Cliches – don’t over use them!

Posted on January 28, 2014 by Elite Edge

Like every one of your competitors you are ‘committed to excellence’, you are a ‘one stop shop’, you are ‘proactive’ etc etc – yawn, yawn, yawn!

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Make a personal investment in your prospects

Posted on January 8, 2014 by Elite Edge

In most cases where you’ve won new business there’s an element of risk for your prospect-come-client. If they’ve never had any experience of your services before (and they don’t have the benefit of a firm recommendation from someone they trust) … Continue reading →

Posted in Business Development, Communications, Marketing, Pitching, Proposals, Selling | Tagged , , , | Leave a comment

Tracking Numbers

Posted on October 8, 2013 by Elite Edge

Tracking numbers Knowing that at least half of your advertising works is a good thing… not knowing which half is working is not such a good thing. Yet this is a common dilemma for many people paying for advertising and … Continue reading →

Posted in Advertising, Business Development, Communications, Promotions & Incentives | Tagged , , , , , | Leave a comment

Steps to successful strategic negotiation

Posted on April 24, 2013 by Elite Edge

There are six strategic steps that are essential for effective negotiation.  You are the supplier and you have to have faith in your product or service, but you also need to know where the other party is coming from. As … Continue reading →

Posted in Business Development, Negotiation, Selling | Tagged , , | Leave a comment

Are you an entreprenuer?

Posted on December 15, 2012 by Elite Edge

As more and more people class themselves as entrepreneurs, more and more opinions and controversy appears around this topic.  At one point it was up to others to “name” the entrepreneurs, it wasn’t acceptable (and still isn’t in some circles) … Continue reading →

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What will you do with the last few months of 2012?

Posted on October 23, 2012 by Elite Edge

There’s a lot you can do to leave the current year on a good note and set up the next year to produce better results. There are just over 70 days to the end of the year. That means a … Continue reading →

Posted in Planning, Strategy | Tagged , , , | Leave a comment

The two words any customer loves to hear

Posted on August 10, 2012 by Elite Edge

No problem. Even if there is a problem, your customer doesn’t care – he is interested in getting the goods or service you promised him full stop.  Your job is simply to deliver what you agreed.

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The power of a strong brand

Posted on June 19, 2012 by Elite Edge

What is the real value of a ‘brand’? A brand serves to inspire trust and confidence in a service or product. For customers a brand often suggests that some sort of investment has been made in the service or product … Continue reading →

Posted in Branding, Business Development, Communications, Marketing | Tagged , , | Leave a comment

Sometimes it doesn’t all add up – why don’t your customers behave “normally”?!

Posted on May 30, 2012 by Elite Edge

We expect clients and customers to be reasonable and practical – to weigh up all the features and benefits of our product or service, evaluate that against our competitors, and then make a calculated and rational choice. This isn’t always … Continue reading →

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Generate your own QR code FREE!

Posted on April 20, 2012 by Elite Edge

This is our QR code to this blog!  Go to this website to generate your own for use on your marketing material.

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