Category Archives: Business Development

The value of a good case study

Posted on July 19, 2016 by Elite Edge

Stories appeal to us, we like dramatic narratives. We can relate to them and generally find them interesting and sometimes entertaining. Since the time of the Greek playwrights of 2500 years ago we have shown an interest in stories – … Continue reading →

Posted in Business Development, Communications, Copywriting, Marketing, Strategy | Tagged , , , , | 1 Comment

Spring Clean your Business

Posted on March 21, 2016 by Elite Edge

It’s officially Spring.  Birds are singing, flowers are blooming and generally people are happier with the lighter evenings and the dreary winter months behind us for another year.  Time to take stock and put some plans in place. So what … Continue reading →

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Get started with your marketing NOW

Posted on November 8, 2014 by Marie

You’ll send that marketing e-shot out to the database once you’ve sorted out the little button on the website that you want a different colour.  Or maybe it would be best to wait until Monday, it’s no good sending on … Continue reading →

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How current is your market knowledge?

Posted on June 4, 2014 by Marie

Think about the type of people you are trying to sell to.  Do you know what is going on in their world?  Do you understand what is important to them and what worries they have right now?  Are you familiar … Continue reading →

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Fight Smarter not Harder

Posted on May 8, 2014 by Elite Edge

Sun Tzu said, ‘The best strategy in war is to win without a fight.’ Deciding to go where your competitors aren’t could be a potentially rewarding strategy. By focusing on markets, products or services your competitors have avoided could be … Continue reading →

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What event(s) can you take advantage of as a business?

Posted on February 3, 2014 by Elite Edge

Another way to stay current and keep your customers and prospects well-informed is to respond in a timely manner to significant events or dates in the year. If there are big ticket industry events or particular times within the year … Continue reading →

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Make a personal investment in your prospects

Posted on January 8, 2014 by Elite Edge

In most cases where you’ve won new business there’s an element of risk for your prospect-come-client. If they’ve never had any experience of your services before (and they don’t have the benefit of a firm recommendation from someone they trust) … Continue reading →

Posted in Business Development, Communications, Marketing, Pitching, Proposals, Selling | Tagged , , , | Leave a comment

Tracking Numbers

Posted on October 8, 2013 by Elite Edge

Tracking numbers Knowing that at least half of your advertising works is a good thing… not knowing which half is working is not such a good thing. Yet this is a common dilemma for many people paying for advertising and … Continue reading →

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The light bulb moment – when what you offer becomes clear to your prospects!

Posted on June 18, 2013 by Marie

Professional services are intangible; they don’t have a defined shape or physical characteristics and no intrinsic colour, texture or flavour. More importantly, they don’t have a set of clear expectations which come with them. The actual composition of a service … Continue reading →

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Steps to successful strategic negotiation

Posted on April 24, 2013 by Elite Edge

There are six strategic steps that are essential for effective negotiation.  You are the supplier and you have to have faith in your product or service, but you also need to know where the other party is coming from. As … Continue reading →

Posted in Business Development, Negotiation, Selling | Tagged , , | Leave a comment