Category Archives: Communications

Building successful customer relationships

Posted on April 3, 2014 by Elite Edge

We should all be working to build long-term customer relationships. A one-off, quick-hit sale can be easier to achieve, relatively speaking; but that sort of approach to customers leads to more of the same – a lot of work for … Continue reading →

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The importance of customer testimonials

Posted on March 16, 2014 by Marie

We’ve all been to the website of ‘Company A’ and clicked on the page that says “see what our customers say about us” and have seen the following: Great service, would recommend – Mrs B, London Cheapest price around and … Continue reading →

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Make promotional products work

Posted on February 24, 2014 by Marie

You can spend a lot of money on promotional products.  If they are relevant they can be very effective.   But, some people don’t put much thought into the type of promotional products their target audience and customers would actually find … Continue reading →

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What event(s) can you take advantage of as a business?

Posted on February 3, 2014 by Elite Edge

Another way to stay current and keep your customers and prospects well-informed is to respond in a timely manner to significant events or dates in the year. If there are big ticket industry events or particular times within the year … Continue reading →

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Cliches – don’t over use them!

Posted on January 28, 2014 by Elite Edge

Like every one of your competitors you are ‘committed to excellence’, you are a ‘one stop shop’, you are ‘proactive’ etc etc – yawn, yawn, yawn!

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Make a personal investment in your prospects

Posted on January 8, 2014 by Elite Edge

In most cases where you’ve won new business there’s an element of risk for your prospect-come-client. If they’ve never had any experience of your services before (and they don’t have the benefit of a firm recommendation from someone they trust) … Continue reading →

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The power of free trials

Posted on December 2, 2013 by Marie

Do free trials really work? Are they cost effective? Whether you’re considering a free trial or sampling of some kind, keep in mind that many products are best “experienced”. For example, its difficult to know whether or not you’ll like … Continue reading →

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3 tips to shake up sales

Posted on November 9, 2013 by Marie

Give your business a boost in a slow market A slow market can be especially tough on small businesses, as they are often run on a shoestring budget which leaves very little room for the cost cutting and expense reductions … Continue reading →

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Tracking Numbers

Posted on October 8, 2013 by Elite Edge

Tracking numbers Knowing that at least half of your advertising works is a good thing… not knowing which half is working is not such a good thing. Yet this is a common dilemma for many people paying for advertising and … Continue reading →

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Do free consultation work?

Posted on September 25, 2013 by Marie

Do Free Consultations Work? It’s not unusual for someone setting up a service business to be advised to give a free consultation as a way of winning business. In the coaching world in particular (and many other service businesses) this … Continue reading →

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