Attack the stereotype
Almost every well-known service suffers from a well-known stereotype.
- Accountants are humourless.
- Lawyers are greedy.
- Collections agencies are bullies.
- Doctors keep you waiting.
I could go on but the stereotype of your service is the first thing that your prospect thinks about. It is the first hurdle that you must jump, and the first one over usually wins.
Attack your first weakness which is the stereotype the prospect has about you. We can help – call us on 0161 278 2788.
