It’s not surprising that so many businesses put hours and hours of time into naming their products, brand or the company itself.
Your name is often the first thing that prospects come into contact with – think about those names you remember - and a lot of information needs to be communicated very quickly to create the right impression. Continue reading
What is the real value of a ‘brand’? A brand serves to inspire trust and confidence in a service or product. For customers a brand often suggests that some sort of investment has been made in the service or product to ensure that it lives up to the expectation of its customers – and that it delivers. In many cases, people are willing to substitute the faith they have placed in the brand for any sort of a warranty or guarantee. Continue reading
We expect clients and customers to be reasonable and practical – to weigh up all the features and benefits of our product or service, evaluate that against our competitors, and then make a calculated and rational choice. This isn’t always the case. It’s not always enough to appeal to people’s rational side. Continue reading
This is our QR code to this blog! Go to this website to generate your own for use on your marketing material.
Think about incorporating QR codes into your marketing material
A QR code (Quick Response code) is a machine-readable barcode that is designed to be read by smartphones. It is a two-dimensional code that is able to contain lost of information within the black modules making up the code. A QR code is really easy to spot – think of a white square with a black pattern in it.
When was the last time you really scrutinised your website and marketing materials? Are they still relevant and do they still represent what it is your company offers? How do they stand up against the competition?
Its surprising how many businesses we go out to see and when we tell them we’ve reviewed their website prior to the initial meeting, they say dismissively, “oh, that’s a bit out of date”!
Actually it should be the one thing that is totally up to date given how easy it is to change content these days!
Today sees the UK resume “normal business” following the festive break and as the New Year gets underway, make sure your business isn’t left behind.
Remember those plans for 2011? Did you achieve them? Are you still beating yourself up over the ones you didn’t complete? It’s time to stop RIGHT NOW!
I would be in the terrified camp! Although I can see some benefits as I have to turn Outlook off when I need to concentrate on the job in hand because I am the worst culprit of checking my overflowing inbox too regularly which wastes a tremendous amount of time every day – thinking “that’ll just take a minute” and 15 minutes later I still haven’t returned to the previous task…
On the opposite side of the coin, we have a client who refuses to use email and insists on picking up the phone or sending a letter in the post when dealing with his day-to-day affairs. Most of the time there is nothing wrong with this in terms of us working with them; we have our monthly meetings, discuss things on the phone a few times a week and on the whole just get on with what we agree needs to happen. This way of working is very alien in today’s technology savvy world.
When people say “social media”, Facebook and Twitter spring to mind immediately. Facebook is a social network and Twitter is a micro blogging service. However these are really the tip of the iceberg – it’s actually frightening what’s out there (with more being added daily)!
Are you noticing that whenever you go onto different websites that a local business you know will pop up in an advertisement? It’s likely that they are using Google AdSense.
Have look and see if it’s something that could be useful for your business. Often this works out cheaper than expected too.
If I can be of help in this area, please get in touch.