Author Archives: Elite Edge

Are you an effective networker?

Posted on December 11, 2017 by Elite Edge

In order to be truly successful at networking it is absolutely critical that you keep your promises – be sure to do what you say you will do. Few things can be more damaging to your credibility as a reliable … Continue reading →

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Common Sales Mistakes – Part 6 of 6

Posted on November 30, 2017 by Elite Edge

Not developing a new business mindset Not developing a new business mindset may make an already difficult task nearly impossible. If you and your colleagues are not thinking in terms of identifying opportunities and displaying a willingness to commit the … Continue reading →

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Common Sales Mistakes – Part 5 of 6

Posted on November 21, 2017 by Elite Edge

Don’t fail to follow-up One of the worst things anyone can do to impede the sales process is to fail to follow-up. Whether you are acknowledging an email, returning a call or summarising points from a meeting that follow-up is … Continue reading →

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Common Sales Mistakes – Part 4 of 6

Posted on November 14, 2017 by Elite Edge

Be sure to take notes so you can refer back to important information Probably one of the simplest things, yet one which many people fail to do. You should be taking notes during any conversation with a prospect; noting down … Continue reading →

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Common Sales Mistakes – Part 3 of 6

Posted on November 10, 2017 by Elite Edge

Not showing prospects the investment you’ve made in winning their business Before you can expect a prospect to make an investment in buying your products or services you must show them that you have made a similar (if not greater) … Continue reading →

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Common Sales Mistakes – Part 2 of 6

Posted on November 6, 2017 by Elite Edge

Not properly understanding your customers’ needs Not understanding the actual needs of your customers or prospects is a fundamental mistake. This usually results when people make assumptions about what their customers need or value most. The best way to prevent … Continue reading →

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Common Sales Mistakes – Part 1 of 6

Posted on November 1, 2017 by Elite Edge

Failure to appreciate the need to actively look for new business One of the first mistakes people can make regarding sales is failing to appreciate the need to prospect for new business. Many people adopt the position ‘we don’t need … Continue reading →

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Buyer beware – What sounds like a good idea sometimes isn’t

Posted on October 19, 2017 by Elite Edge

Lately I have been doing a lot of research for one of my clients – mostly on various online marketing or promotional opportunities they have been aproached with. My client wanted to know if the opportunities were worthwhile and represented … Continue reading →

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Raise your profile

Posted on October 10, 2017 by Elite Edge

Raising your profile Reputation is very important! Think about your last significant or expensive purchase. How did you decide what to buy? If you’re like most people, you probably made your decision based on the reputation of the brand or … Continue reading →

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Crafting a successful offer

Posted on September 29, 2017 by Elite Edge

A good offer, which is compelling, persuasive and leaves the recipient with a clear notion of what they must do, can make all of the difference in the overall effectiveness of your direct marketing. In order to craft these highly … Continue reading →

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