Author Archives: Elite Edge

4 tips to writing an instant speech

Posted on September 23, 2017 by Elite Edge

Last month two clients asked us to help in this area following last minute requests for them to deliver presentations.  We’ve not come across a more simple and effective formula for writing a speech as the one outlined below. If … Continue reading →

Posted in Events, Presentations | Tagged , , , , , , | Leave a comment

Translate your features to customer benefits

Posted on September 18, 2017 by Elite Edge

Have you ever caught yourself thinking “so what” when somebody is telling you what makes their product or service so amazing?  This isn’t an uncommon reaction because most people are only telling you about the features of their product or … Continue reading →

Posted in Communications, Copywriting, Selling | Tagged , , , , | Leave a comment

Branded content (PDFs) for effective communications

Posted on August 29, 2017 by Elite Edge

We’ve developed a checklist of sorts to walk you through the process of content generation – this should help you avoid making it a real chore. We recommend that you consider using PDF documents as they are a good platform … Continue reading →

Posted in Branding, Business Development, Communications, Design, Lead generation, Marketing, Promotions & Incentives, Social Media | Tagged , , | Leave a comment

If you can’t change it, then use it to your advantage

Posted on August 13, 2017 by Elite Edge

We hear people say all the time, ‘we’re going to position our business as the market leader.’ We say to them, ‘good luck trying.’ You might think that’s a bit dismissive or unfair on our part. It’s not as simple … Continue reading →

Posted in Business Development, Marketing, Planning, Strategy | Tagged , , , , | Leave a comment

11 email marketing terms you need to know

Posted on May 25, 2017 by Elite Edge

We came across this article from VerticalResponse and felt it was worth sharing.  They’ve provided a low down on some popular terms that you will need to be familiar with when undertaking an email marketing campaign.  The text below is … Continue reading →

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3 killer content moves to convert buyers

Posted on May 5, 2017 by Elite Edge

By now, everyone knows effective content is essential for educating, engaging, and converting readers into customers.  This is an article that was published on the Content Marketing Institute website, written by George Passwater. The problem is that many businesses believe … Continue reading →

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There is something to be said for just being ‘good enough’

Posted on April 28, 2017 by Elite Edge

Sometimes, being the ‘best’ choice for a prospect isn’t what will ultimately decide whether you get the work. Sometimes, it may be important to be ‘good enough’ or even just ‘safe’. We can’t always assume that our prospects are motivated … Continue reading →

Posted in Business Development, Customer Satisfaction, Pitching, Proposals | Tagged , , , | Leave a comment

How to improve the performance of your sales force

Posted on April 18, 2017 by Elite Edge

It is far easier to sell something you believe in. If your sales force is struggling, it may be that they lack conviction or a unified belief and vision. Your selling message may not be strong enough or distinct enough. … Continue reading →

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Consolidate your marketing

Posted on April 15, 2017 by Elite Edge

Being busy doesn’t always mean being effective!   By being a business that is clear on what you offer, you will beat the competition that has a comparable offering. The company that clearly articulates what it does, why it’s relevant … Continue reading →

Posted in Digital Marketing, Email Marketing, Internal Marketing, Marketing, Viral Marketing | Tagged , , | Leave a comment

Get to know your competitors

Posted on March 22, 2017 by Elite Edge

Many companies don’t gather competitor intelligence because they fail to recognise the value of doing so.  If you decide that you are going to monitor competitive activity then you must put a plan in place to make sure you have … Continue reading →

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