Author Archives: Elite Edge

The only thing worse than being talked about…

Posted on April 8, 2016 by Elite Edge

…is not being talked about. Make sure your business makes the news by following these tips.

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The reason why

Posted on April 5, 2016 by Elite Edge

Why should your prospects buy from you?  Why should they select your product over that of your competitors?  Why is it better for them?

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Spring Clean your Business

Posted on March 21, 2016 by Elite Edge

It’s officially Spring.  Birds are singing, flowers are blooming and generally people are happier with the lighter evenings and the dreary winter months behind us for another year.  Time to take stock and put some plans in place. So what … Continue reading →

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Don’t forget the simple things

Posted on March 13, 2016 by Elite Edge

It doesn’t matter how great your business is, if the impression you leave with clients is that you’re too busy being great to pay attention to things like good service. Clients who are spending money with you will want to … Continue reading →

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There’s something new coming out every week – where do I start?

Posted on January 6, 2016 by Elite Edge

It is easy to get overwhelmed when you are trying to pull a marketing strategy together for your business. You are living and breathing it and sometimes you need to take a step back and assess what’s really necessary. Your … Continue reading →

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Struggling to get in front of your target markets?

Posted on December 21, 2015 by Elite Edge

Consider sponsorship.  I don’t mean the high profile TV ad type of sponsorship (unless of course you have the budget and it works for you), I mean sponsor an event that they are likely to attend where your brand can … Continue reading →

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Guerrilla brochures and how to produce them

Posted on October 31, 2015 by Elite Edge

Most of you will have heard of Guerrilla Marketing founded by Jay Conrad Levinson “The Father of Guerrilla Marketing”.  This was an email received from them about creating marketing brochures. Guerrilla brochures and how to produce them Now that it’s … Continue reading →

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Are you maximising every point of contact?

Posted on September 26, 2015 by Elite Edge

Ask yourself this, ‘How many points of contact does my business have with potential customers?’ You might be surprised to see how few there really are: a business card, your receptionist, your office or showroom, your website, an email flyer, … Continue reading →

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Develop a core marketing message

Posted on July 30, 2015 by Elite Edge

Central to any company’s effective marketing is a message that speaks powerfully and consistently to your existing and potential clients. Work through these points and you will be well on the way to developing a marketing message for your own … Continue reading →

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“Mobilegeddon” is coming on April 21 – are you ready?

Posted on April 8, 2015 by Elite Edge

A few things get a webmaster’s attention, like waking up to a Twitter feed bombarded with news about a major algorithm update. Most algorithm updates come with vague or no warning, but Google recently announced “starting April 21, we will … Continue reading →

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