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Author Archives: Marie
What is viral marketing?
The great thing about viral marketing is that you keep your distribution costs to a minimum! You get your customers, colleagues, contacts etc to recommend your products or services to their own networks, meaning that an effective viral marketing campaign … Continue reading
Eeny, meeny, miny, moe – I’ll have that one..
How do you make your prospects choose you above your competitors? What reason do they have to do so? There are lots of pitch stories out there but one that sticks in my mind is the very brave design agency … Continue reading
Never underestimate the value of a contact
Regardless of how unlikely it may first appear to be, anyone could be a valuable business contact. The most obvious question being, ‘How can you know who they know?’ You can bet that the first time you make the mistake … Continue reading
Can networking help your business?
Without a doubt I would say yes. However, as somebody who has been actively networking since 1998 you can also waste an awful lot of time. I have been a member of numerous different networking groups and some work better … Continue reading
Posted in Networking
Tagged building relationships, business networking, events, Planning
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Give your customers a reason to listen to you
Often, your business’s greatest competition isn’t from other businesses who want your customers but rather from life and the hectic pace of things. As you may be able to relate to, your prospects are probably very busy – and constantly … Continue reading
Write an attention grabbing headline
Put yourself in a situation where you desperately need help. For example you are stranded on a motorway in bad weather with no mobile phone and only a marker pen and a flip chart to hand! How would you attract … Continue reading
Posted in Copywriting
Tagged Business development, copywriting, direct mail, headlines, prospecting
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What do you actually DO?
Forget what business you are in – what do you actually do? When somebody asks you this question, most people respond like this: “What is it you do?” “We’re accountants.” “OK, so what do you DO?”
Are you stereotyped?
I mean in the eyes of your prospects? When I think about the following jobs, I automatically associate characteristics with people who work in those roles – righly or wrongly: Double Glazing Salesman – aggressive, hard sell, ruthless
Posted in Communications, Planning
Tagged adding value, communications, Planning, positioning, stereotypes
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