Category Archives: Communications

Cold calling – the hardest thing really is getting started…

Posted on June 2, 2015 by Marie

The list is made.  You know exactly what you have to do.  You have 30 people that you want to contact with your great special offer.  They have been qualified so you know you need to make every call count. … Continue reading →

Posted in Selling, Telemarketing | Tagged , , , , , , | Leave a comment

Manage your social media from your desktop

Posted on April 1, 2015 by Elite Edge

If you are tired of switching between LinkedIn, Twitter and Facebook to find out the latest news and what your contacts are doing think about installing a personal real-time browser on your desktop. In our office, we use HootSuite and we … Continue reading →

Posted in Communications, Digital Marketing, Social Media, Technology | Tagged , , , , , , , , | Leave a comment

Promotional domain names

Posted on March 25, 2015 by Marie

Often we work with clients to promote new services, seminars, events or launches as part of their marketing strategy.  If we are developing a campaign-specific strategy it may be that we will purchase promotional domain names to create a more … Continue reading →

Posted in Promotions & Incentives, Websites | Tagged , , , , , | Leave a comment

Can you use promotions for business development?

Posted on December 10, 2014 by Elite Edge

You are probably thinking “merchandising” and if you are offering a service may feel this is not for you.  Don’t dismiss it just yet, read on! Merchandising is the way you present your product or service, in whatever media you … Continue reading →

Posted in Promotions & Incentives | Tagged , , , , , , , | Leave a comment

Find out if your product or service is weak…

Posted on November 15, 2014 by Marie

A quick acid test to find out if your product or service is weak is to write an advertisement for it. Write the ad using your best content – you need a great hook, good creative and maybe an image. … Continue reading →

Posted in Advertising, Planning | Tagged , , , , , | Leave a comment

Get started with your marketing NOW

Posted on November 8, 2014 by Marie

You’ll send that marketing e-shot out to the database once you’ve sorted out the little button on the website that you want a different colour.  Or maybe it would be best to wait until Monday, it’s no good sending on … Continue reading →

Posted in Business Development, Communications, Marketing | Tagged , , | Leave a comment

Differentiators that don’t work

Posted on October 29, 2014 by Marie

When you explain why a client should use your services, make sure you don’t roll-off the following “differentiators”.  Why?  Because they are trite, overused and ineffective.  My next blog post will cover the differentiators that you should use.

Posted in Communications, Planning | Tagged , | Leave a comment

Differentiators that do work

Posted on October 22, 2014 by Marie

Following on from last week’s post Differentiators that don’t work I wanted to talk today about those that do.  You need to distinguish yourself by focusing on how you will provide benefits and insights for clients.

Posted in Communications, Planning | Tagged , , | Leave a comment

How viral marketing works online

Posted on August 13, 2014 by Marie

Many companies do some form of viral marketing without being aware they are doing so!  If your email has a link to your website or a promotional message as part of your signature then you already have the basics in … Continue reading →

Posted in Viral Marketing | Tagged , , | Leave a comment

“Sorry they don’t work here anymore, in fact they left two years ago…”

Posted on July 9, 2014 by Elite Edge

How embarrassing would this be when you are making a sales call? Your list is THE most important tool you own for prospecting.  If this isn’t up to date then everything else will fall apart around it. List fundamentals are … Continue reading →

Posted in Direct Mail | Tagged , , , , , | Leave a comment