Tag Archives: communications

Are you stereotyped?

Posted on April 6, 2017 by Marie

I mean in the eyes of your prospects? When I think about the following jobs, I automatically associate characteristics with people who work in those roles – righly or wrongly: Double Glazing Salesman – aggressive, hard sell, ruthless

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Marketing blunders

Posted on January 1, 2017 by Elite Edge

Despite our best intentions marketing mistakes can and do happen. And they aren’t limited to the ‘little guys’ either. Below are some examples of famous gaffs made by large companies with sizeable marketing budgets and highly experienced teams. It just … Continue reading →

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The squeaky wheel gets more business

Posted on June 22, 2016 by Elite Edge

We’ve all heard the old adage that ‘the squeaky wheel gets more grease’ – and, well, it makes sense doesn’t it. If you hear it squeaking, you’re more likely to put some extra grease on there to stop it. Well, … Continue reading →

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If your ship doesn’t come in, you have to row out to meet it

Posted on January 11, 2016 by Marie

Never has this been more true than in the current climate. You can communicate regularly with your propsects, lure them within arms reach, tempt them with lots of offers and still they don’t buy from you.  What next? Well sometimes … Continue reading →

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Find out if your product or service is weak…

Posted on November 15, 2014 by Marie

A quick acid test to find out if your product or service is weak is to write an advertisement for it. Write the ad using your best content – you need a great hook, good creative and maybe an image. … Continue reading →

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Cliches – don’t over use them!

Posted on January 28, 2014 by Elite Edge

Like every one of your competitors you are ‘committed to excellence’, you are a ‘one stop shop’, you are ‘proactive’ etc etc – yawn, yawn, yawn!

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If people want to unsubscribe, let them…

Posted on March 19, 2011 by Marie

This is a bit of a ranting post but it does carry a valid message.  Respect people’s privacy and don’t assume that because you’re sending something they want to receive it!

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Gregg’s to rename its Cornish Pasty

Posted on February 24, 2011 by Elite Edge

Sometimes decisions outside of our control can impact significantly on our own products and services.  This is a good example of a national company being forced to change the name of one of its most popular pasties.   There are also … Continue reading →

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Rebranding – Starbucks drops name from logo

Posted on January 6, 2011 by Marie

Starbucks has dropped the name from its logo as the company prepares to expand its product range.  The Starbucks Coffee name that encircled the green mermaid has been replaced in favour of a larger image.  Howard Schultz, Starbucks’ chief executive, … Continue reading →

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