Tag Archives: Planning

Focus + strategy = success!

Posted on October 4, 2015 by Marie

The most effective means of driving sales and creating a continual flow of new business is focus. It is easier to focus with a strategy. A good working strategy takes all of the guess work out of what you’re meant … Continue reading →

Posted in Planning, Strategy | Tagged , , | Leave a comment

Insanity: doing the same thing over and over and expecting different results

Posted on August 28, 2015 by Marie

Do you need to shake up your marketing?  Is it still producing results that you are happy with?  If so then great but if not, make sure you are not doing the same thing over and over and expecting the … Continue reading →

Posted in Planning | Tagged , , , | Leave a comment

Develop a core marketing message

Posted on July 30, 2015 by Elite Edge

Central to any company’s effective marketing is a message that speaks powerfully and consistently to your existing and potential clients. Work through these points and you will be well on the way to developing a marketing message for your own … Continue reading →

Posted in Branding, Planning | Tagged , , , , | Leave a comment

Find out if your product or service is weak…

Posted on November 15, 2014 by Marie

A quick acid test to find out if your product or service is weak is to write an advertisement for it. Write the ad using your best content – you need a great hook, good creative and maybe an image. … Continue reading →

Posted in Advertising, Planning | Tagged , , , , , | Leave a comment

Get started with your marketing NOW

Posted on November 8, 2014 by Marie

You’ll send that marketing e-shot out to the database once you’ve sorted out the little button on the website that you want a different colour.  Or maybe it would be best to wait until Monday, it’s no good sending on … Continue reading →

Posted in Business Development, Communications, Marketing | Tagged , , | Leave a comment

“Sorry they don’t work here anymore, in fact they left two years ago…”

Posted on July 9, 2014 by Elite Edge

How embarrassing would this be when you are making a sales call? Your list is THE most important tool you own for prospecting.  If this isn’t up to date then everything else will fall apart around it. List fundamentals are … Continue reading →

Posted in Direct Mail | Tagged , , , , , | Leave a comment

How current is your market knowledge?

Posted on June 4, 2014 by Marie

Think about the type of people you are trying to sell to.  Do you know what is going on in their world?  Do you understand what is important to them and what worries they have right now?  Are you familiar … Continue reading →

Posted in Business Development | Tagged , , , , , | Leave a comment

What event(s) can you take advantage of as a business?

Posted on February 3, 2014 by Elite Edge

Another way to stay current and keep your customers and prospects well-informed is to respond in a timely manner to significant events or dates in the year. If there are big ticket industry events or particular times within the year … Continue reading →

Posted in Business Development, Communications, Events, Planning | Tagged , , , | Leave a comment

How can you help me? Be prepared for this question!

Posted on April 19, 2013 by Marie

Anyone who does business development activities needs to be prepared for a prospect asking them this question. I’m not trying to point out the obvious but seriously if you are asked this question do not launch into a list of … Continue reading →

Posted in Business Development | Tagged , , , , , | Leave a comment

7 tips to run your best ever viral marketing campaign

Posted on January 29, 2013 by Marie

There is no magic formula to make a viral marketing campaign successful but I will give you some tips that will ensure yours is planned properly.

Posted in Viral Marketing | Tagged , , | Leave a comment