Author Archives: Marie

About Marie

I started Elite Edge at the end of 1999 and I am still as passionate about marketing today as I was then - probably more so because I consider myself very lucky to do a job that I love every day! My area of specialism is strategic planning but like most people these days, I wear many other hats too!

7 steps to kick-start your PR

Posted on February 20, 2016 by Marie

Step 1 – determine your target. Make a list of all the publications in your target market area.  Look at newspapers, trade magazines, local newsletters etc.  If you are interested in broadcast, also list local radio stations and television channels. … Continue reading →

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If your ship doesn’t come in, you have to row out to meet it

Posted on January 11, 2016 by Marie

Never has this been more true than in the current climate. You can communicate regularly with your propsects, lure them within arms reach, tempt them with lots of offers and still they don’t buy from you.  What next? Well sometimes … Continue reading →

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Marketing communications – going back to basics

Posted on November 1, 2015 by Marie

Effective communication means getting the point across in the way you intend it to be interpreted, using your selected media platform to its best advantage. Many great ideas get warped or shelved because they are not communicated clearly and persuasively … Continue reading →

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Focus + strategy = success!

Posted on October 4, 2015 by Marie

The most effective means of driving sales and creating a continual flow of new business is focus. It is easier to focus with a strategy. A good working strategy takes all of the guess work out of what you’re meant … Continue reading →

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A butterfly named Roger

Posted on September 16, 2015 by Marie

This is a story written by Harry Beckwith, a services marketing guru, about how one man’s exceptional customer service led to much greater things.

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Insanity: doing the same thing over and over and expecting different results

Posted on August 28, 2015 by Marie

Do you need to shake up your marketing?  Is it still producing results that you are happy with?  If so then great but if not, make sure you are not doing the same thing over and over and expecting the … Continue reading →

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Cold calling – the hardest thing really is getting started…

Posted on June 2, 2015 by Marie

The list is made.  You know exactly what you have to do.  You have 30 people that you want to contact with your great special offer.  They have been qualified so you know you need to make every call count. … Continue reading →

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Exhibitions – getting the most out of them as a visitor

Posted on May 4, 2015 by Marie

Today and tomorrow sees the Business North West 2011 Business North West 2011 exhibition taking place in central Manchester.  Two days of exhibitor promotions, seminars and networking opportunities with thousands of fellow business owners, directors and managers. I thought this … Continue reading →

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Promotional domain names

Posted on March 25, 2015 by Marie

Often we work with clients to promote new services, seminars, events or launches as part of their marketing strategy.  If we are developing a campaign-specific strategy it may be that we will purchase promotional domain names to create a more … Continue reading →

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Quora – think Wikipedia, but different

Posted on March 18, 2015 by Marie

http://www.quora.com/ Quora is a website where you can ask, answer and edit questions once you’re registered.  You can follow people who talk about what you are interested in and edit responses if you feel they are inaccurate or incomplete.  It’s … Continue reading →

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