Category Archives: Communications

Selling services is different from selling products

Posted on October 16, 2017 by Marie

If you are a service-based business then the ability to sell is vital to your long-term success.  Selling professional services is however different to selling products.  You are selling your experience and skills in the form of billable time.  It … Continue reading →

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Raise your profile

Posted on October 10, 2017 by Elite Edge

Raising your profile Reputation is very important! Think about your last significant or expensive purchase. How did you decide what to buy? If you’re like most people, you probably made your decision based on the reputation of the brand or … Continue reading →

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Don’t confuse your offer, have one clear and consistent message

Posted on October 6, 2017 by Marie

Have you ever tried to listen to two conversations simultaneously? You might be able to hear them, but can you really listen and process the information? It’s hard to do, isn’t it? So why is it that some businesses try … Continue reading →

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Crafting a successful offer

Posted on September 29, 2017 by Elite Edge

A good offer, which is compelling, persuasive and leaves the recipient with a clear notion of what they must do, can make all of the difference in the overall effectiveness of your direct marketing. In order to craft these highly … Continue reading →

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4 tips to writing an instant speech

Posted on September 23, 2017 by Elite Edge

Last month two clients asked us to help in this area following last minute requests for them to deliver presentations.  We’ve not come across a more simple and effective formula for writing a speech as the one outlined below. If … Continue reading →

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Translate your features to customer benefits

Posted on September 18, 2017 by Elite Edge

Have you ever caught yourself thinking “so what” when somebody is telling you what makes their product or service so amazing?  This isn’t an uncommon reaction because most people are only telling you about the features of their product or … Continue reading →

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What makes you ‘Different’ or just ‘different’?

Posted on September 10, 2017 by Marie

What makes you different? Better yet, what makes you Different? Have you really sat down and thought about what makes your product or service Different? Now, I don’t just mean what you THINK makes you ‘different’, but what REALLY makes … Continue reading →

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Branded content (PDFs) for effective communications

Posted on August 29, 2017 by Elite Edge

We’ve developed a checklist of sorts to walk you through the process of content generation – this should help you avoid making it a real chore. We recommend that you consider using PDF documents as they are a good platform … Continue reading →

Posted in Branding, Business Development, Communications, Design, Lead generation, Marketing, Promotions & Incentives, Social Media | Tagged , , | Leave a comment

3 magic words that boost ad response

Posted on August 24, 2017 by Marie

Key to success is avoiding hype For the small business owner, advertising is a critical expense that helps to drive customers through the doors or to a website on the Internet in the hopes that they will spend their money. … Continue reading →

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No two services are exactly the same

Posted on August 20, 2017 by Marie

They can’t be, they are delivered at different times by different people, circumstances alone dictate that they must differ. When you ask a director/partner of a service company, “What makes your service different?” you often get an unclear response. “Honestly, … Continue reading →

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