Author Archives: Marie

About Marie

I started Elite Edge at the end of 1999 and I am still as passionate about marketing today as I was then - probably more so because I consider myself very lucky to do a job that I love every day! My area of specialism is strategic planning but like most people these days, I wear many other hats too!

How you can deliver to each personality style

Posted on January 12, 2018 by Marie

Whether you are a driver, amiable, expressive or analytical personality style, this grid will help you to understand what a person with a given style is wanting when you speak with them for the first time.  It illustrates how you … Continue reading →

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Personality styles – descriptives common to each

Posted on January 4, 2018 by Marie

Here are some attributes usually associated with the different personality styles. DRIVER DeterminedThoroughDecisiveResponsible PushyDominatingHarshSevere AMIABLE SupportiveRespectableDependableWilling ConformingHesitantUndisciplinedEmotional EXPRESSIVE PersonableStimulatingEnthusiasticDramatic OpinionatedExcitableReactiveUnpredictable ANALYTICAL PersistentSeriousOrderlyIndustrious UncommunicativeIndecisiveStuffyExacting

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Do you have marketing myopia?

Posted on December 28, 2017 by Marie

Theodore Levitt coined this now famous phrase ‘marketing myopia’ which basically means tunnel vision. Often we are too busy keeping afloat to see the vastness of the ocean we are in.  Translated into business terms this simply means we sometimes … Continue reading →

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Finding your own and understanding different personality styles

Posted on December 19, 2017 by Marie

People communicate in predictable patterns or styles.  There are clues in what people say and do that can give you a clear idea of their dominant personality style.  Each person has a communication pattern that is his or her “comfort … Continue reading →

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Explore the best way to grow your business with Ansoff’s Matrix

Posted on December 14, 2017 by Marie

Ansoff’s Matrix was first published in the Harvard Business Review in 1957.  Since its publication, it has given generations of marketers and business strategists a quick and simple way of thinking about growth. In essence, this is the grid.

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Collaboration

Posted on December 6, 2017 by Marie

Do you sometimes look at larger projects and decide not to go for them because you don’t have the capacity to deliver, even though the project is right up your street? If so, consider collaboration.  The two types of collaboration … Continue reading →

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Four strategies for cutting your to-do list in half (article by Michael Hyatt)

Posted on October 25, 2017 by Marie

Michael Hyatt’s revelations below about time management are very easy to appreciate, and the ‘Two Minute Rule’ from David Allen is a real gem – and so simple I kick myself for not doing this sooner. But I suppose when … Continue reading →

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Selling services is different from selling products

Posted on October 16, 2017 by Marie

If you are a service-based business then the ability to sell is vital to your long-term success.  Selling professional services is however different to selling products.  You are selling your experience and skills in the form of billable time.  It … Continue reading →

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Don’t confuse your offer, have one clear and consistent message

Posted on October 6, 2017 by Marie

Have you ever tried to listen to two conversations simultaneously? You might be able to hear them, but can you really listen and process the information? It’s hard to do, isn’t it? So why is it that some businesses try … Continue reading →

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What makes you ‘Different’ or just ‘different’?

Posted on September 10, 2017 by Marie

What makes you different? Better yet, what makes you Different? Have you really sat down and thought about what makes your product or service Different? Now, I don’t just mean what you THINK makes you ‘different’, but what REALLY makes … Continue reading →

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