Category Archives: Communications

Consolidate your marketing

Posted on April 15, 2017 by Elite Edge

Being busy doesn’t always mean being effective!   By being a business that is clear on what you offer, you will beat the competition that has a comparable offering. The company that clearly articulates what it does, why it’s relevant … Continue reading →

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What do you actually DO?

Posted on April 8, 2017 by Marie

Forget what business you are in – what do you actually do? When somebody asks you this question, most people respond like this: “What is it you do?” “We’re accountants.” “OK, so what do you DO?”

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Are you stereotyped?

Posted on April 6, 2017 by Marie

I mean in the eyes of your prospects? When I think about the following jobs, I automatically associate characteristics with people who work in those roles – righly or wrongly: Double Glazing Salesman – aggressive, hard sell, ruthless

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Sometimes it’s all about how you say it…

Posted on March 15, 2017 by Elite Edge

Does a name matter? We think so! Flat or apartment?  You say flat and an old tower block springs to mind on a not so desirable estate.  Say apartment and I’m envisaging waterfront and / or city centre luxury living.  … Continue reading →

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Positioning yourself in the market

Posted on March 9, 2017 by Marie

We work with many clients who assumed they were positioned at a certain level in their chosen markets.  However, when you start to analyse the market dynamics and reasons why campaigns are failing, it is usually because they have perceived … Continue reading →

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Publicise your business – 10 ways to get yourself in the limelight

Posted on March 3, 2017 by Marie

Here are ten ways that you can start to generate publicity for your company, which not only helps to position you as an expert in your chosen field(s) but also helps to keep you in the limelight ahead of your … Continue reading →

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Perception IS reality…

Posted on February 17, 2017 by Marie

How do you think your customers or prospects see you?  Does it match with how you want to be perceived? I was recently buying a gift for someone and had very limited knowledge about the item they wanted.  Therefore, I … Continue reading →

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Turn your company into a heavily quoted source

Posted on January 20, 2017 by Marie

Follow these steps for making your company a heavily quoted source. Ever wonder why your competitors keep cropping up in coverage – whether it be national dailies, on big-time TV broadcasts or even in local business magazines – while your … Continue reading →

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People buy people

Posted on January 14, 2017 by Elite Edge

At the end of the day, ‘people buy people’ is still a constant truth in business. The work does not always go to the best business on paper – sometimes it goes to the one who made a better connection … Continue reading →

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Marketing blunders

Posted on January 1, 2017 by Elite Edge

Despite our best intentions marketing mistakes can and do happen. And they aren’t limited to the ‘little guys’ either. Below are some examples of famous gaffs made by large companies with sizeable marketing budgets and highly experienced teams. It just … Continue reading →

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