Category Archives: Communications

Write a great sales proposal

Posted on May 4, 2016 by Marie

Tips for writing a good sales proposal 1. open with a situation summary – you are summarising your understanding of your prospect’s plight and demonstrating that you have a good understanding of the problems or challenges they face

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The only thing worse than being talked about…

Posted on April 8, 2016 by Elite Edge

…is not being talked about. Make sure your business makes the news by following these tips.

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The reason why

Posted on April 5, 2016 by Elite Edge

Why should your prospects buy from you?  Why should they select your product over that of your competitors?  Why is it better for them?

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7 steps to kick-start your PR

Posted on February 20, 2016 by Marie

Step 1 – determine your target. Make a list of all the publications in your target market area.  Look at newspapers, trade magazines, local newsletters etc.  If you are interested in broadcast, also list local radio stations and television channels. … Continue reading →

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If your ship doesn’t come in, you have to row out to meet it

Posted on January 11, 2016 by Marie

Never has this been more true than in the current climate. You can communicate regularly with your propsects, lure them within arms reach, tempt them with lots of offers and still they don’t buy from you.  What next? Well sometimes … Continue reading →

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Struggling to get in front of your target markets?

Posted on December 21, 2015 by Elite Edge

Consider sponsorship.  I don’t mean the high profile TV ad type of sponsorship (unless of course you have the budget and it works for you), I mean sponsor an event that they are likely to attend where your brand can … Continue reading →

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Marketing communications – going back to basics

Posted on November 1, 2015 by Marie

Effective communication means getting the point across in the way you intend it to be interpreted, using your selected media platform to its best advantage. Many great ideas get warped or shelved because they are not communicated clearly and persuasively … Continue reading →

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Guerrilla brochures and how to produce them

Posted on October 31, 2015 by Elite Edge

Most of you will have heard of Guerrilla Marketing founded by Jay Conrad Levinson “The Father of Guerrilla Marketing”.  This was an email received from them about creating marketing brochures. Guerrilla brochures and how to produce them Now that it’s … Continue reading →

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Are you maximising every point of contact?

Posted on September 26, 2015 by Elite Edge

Ask yourself this, ‘How many points of contact does my business have with potential customers?’ You might be surprised to see how few there really are: a business card, your receptionist, your office or showroom, your website, an email flyer, … Continue reading →

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Develop a core marketing message

Posted on July 30, 2015 by Elite Edge

Central to any company’s effective marketing is a message that speaks powerfully and consistently to your existing and potential clients. Work through these points and you will be well on the way to developing a marketing message for your own … Continue reading →

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