Category Archives: Planning

The importance of continuity and consistency – maintaining momentum

Posted on March 15, 2016 by Marie

One of the most difficult challenges of any marketing, communications or business development campaign is maintaining momentum. These activities tend to generate their own buzz and excitement at the beginning as everyone involved begins to buy into and contribute to … Continue reading →

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Marketing communications – going back to basics

Posted on November 1, 2015 by Marie

Effective communication means getting the point across in the way you intend it to be interpreted, using your selected media platform to its best advantage. Many great ideas get warped or shelved because they are not communicated clearly and persuasively … Continue reading →

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Focus + strategy = success!

Posted on October 4, 2015 by Marie

The most effective means of driving sales and creating a continual flow of new business is focus. It is easier to focus with a strategy. A good working strategy takes all of the guess work out of what you’re meant … Continue reading →

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Insanity: doing the same thing over and over and expecting different results

Posted on August 28, 2015 by Marie

Do you need to shake up your marketing?  Is it still producing results that you are happy with?  If so then great but if not, make sure you are not doing the same thing over and over and expecting the … Continue reading →

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Develop a core marketing message

Posted on July 30, 2015 by Elite Edge

Central to any company’s effective marketing is a message that speaks powerfully and consistently to your existing and potential clients. Work through these points and you will be well on the way to developing a marketing message for your own … Continue reading →

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Find out if your product or service is weak…

Posted on November 15, 2014 by Marie

A quick acid test to find out if your product or service is weak is to write an advertisement for it. Write the ad using your best content – you need a great hook, good creative and maybe an image. … Continue reading →

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Differentiators that don’t work

Posted on October 29, 2014 by Marie

When you explain why a client should use your services, make sure you don’t roll-off the following “differentiators”.  Why?  Because they are trite, overused and ineffective.  My next blog post will cover the differentiators that you should use.

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Differentiators that do work

Posted on October 22, 2014 by Marie

Following on from last week’s post Differentiators that don’t work I wanted to talk today about those that do.  You need to distinguish yourself by focusing on how you will provide benefits and insights for clients.

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What event(s) can you take advantage of as a business?

Posted on February 3, 2014 by Elite Edge

Another way to stay current and keep your customers and prospects well-informed is to respond in a timely manner to significant events or dates in the year. If there are big ticket industry events or particular times within the year … Continue reading →

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Collecting information on your competitors

Posted on September 18, 2013 by Marie

Discover the Do’s and Dont’s of competitive intelligence. Collecting information about your competitors makes good business sense. However, you must do so in an ethical and reasonable way. Competitive intelligence from public sources, customers, and third parties can help businesses … Continue reading →

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